(In starting a Biz) I must stress the importance of making use of every possible thing at your disposal. This includes all of the connections you might have i.e. people with whom you are associated. If you are starting a bank, talk to your Dad’s second cousins grandma who is the Vice President of a local bank. Get tips from her, see what she can do to aid your business.
There is a temptation to make use of one’s connections judiciously. This is because you do not want to seem imposing. Calling someone for their services is certainly imposing. But… remember two things. One, this is YOUR BUSINESS that your trying to get off the ground. Very few things in your life will be this epic. There is no better time to utilize a connection, so don’t try to save the connection for a more important time. Either you will lose the connection by that time or a more important event will never arise and you will regret not making use of the connection.
Two, unless the connection you are trying to utilize is a potential competitor, the person will likely be happy to help you. Its human nature. Other people like being a part of epic events and your starting a business qualifies as epic. Thus, remember that other people will likely enjoy helping you in your endeavors. This should make you feel confident in asking for their services.
